Social psychology involves the scientific study of how individuals perceive, influence, and relate to others. In this area of emphasis, you’ll be challenged to answer questions like how do we influence each other? What affects the way we perceive ourselves and others? And what causes us to like, love, help, and hurt others? To answer these questions, you’ll engage in lab and field-based research methods.
Social psychologists take an interactive approach to human behavior that examines how both internal characteristics and external environment shape behavior. Social psychology has broad applications in everything from education, business, government, health, sports, politics, law, and community development.